Are These the Top Key Trends in Understanding Consumer Behaviour?

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Fluid, hyperconnected and highly personal; how can brands tap into today’s urban tribes?

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Can Organic Farmers Weather California’s Epic Drought? - Modern Farmer

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Parched field means hardship for growers, possible higher prices for consumers.

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Buckle Up: Millennial Force Is Driving Change In Business - Forbes

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Forbes
Buckle Up: Millennial Force Is Driving Change In Business
Forbes
The Millennial force in business has that same rattling power for organizations that are not prepared to be pushed to the extreme.

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Augmented Reality Is About to Turn Football Into a Real-Life Videogame | Wired Business | Wired.com

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Former NFL player Chris Kluwe says wearables will change sports — both the game and the business.

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Organic Growth: Trade Group Aims to Boost Booming Global Market - Associations Now

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Associations Now Organic Growth: Trade Group Aims to Boost Booming Global Market Associations Now The global organic trade market is on the verge of reaching more than $100 billion by 2015, and the Organic Trade Association says American producers…

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Politicians don’t understand the economics of video games, tax expert says - GameSpot

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Politicians don’t understand the economics of video games, tax expert says
GameSpot
Simply stated, many legislators on Capitol Hill do not understand the economics of video games and how important the gaming industry can be to the economy.

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Obama’s Budget Seeks Overhaul of Business-Tax Codes - Wall Street Journal

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Business Insider Obama’s Budget Seeks Overhaul of Business-Tax Codes Wall Street Journal President Barack Obama’s budget takes new steps toward overhauling the business tax system, even as it also proposes hundreds of billions of dollars in new…

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Eco Elise | Lotus Cars

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The Eco Elise project promotes a different perspective on “green”, one which does not revolve solely around tailpipe CO2. This holistic approach is in keeping with the progressive Lotus culture, driving Lotus to become the world’s green automotive consultancy. Sustainable materials, hemp, eco wool and sisal have been developed for body panels and trim and, combined with hi-tech water based paint solutions, showcase new affordable green technologies. 


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6 Savvy Disruptive Business Ideas That Worked; Plus One That Richard Branson … - Forbes

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Forbes
6 Savvy Disruptive Business Ideas That Worked; Plus One That Richard Branson …
Forbes
Richard Branson advocates disruption as the business model of choice for all entrepreneurs.

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Number of the Week: How Much Is Super Bowl Really Worth? - Real Time Economics - WSJ

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No matter who wins the Vince Lombardi Trophy Sunday, it is unlikely the New York City area economy will be $550 million richer, but consumer spending nationwide on the Super Bowl has grown over the years.

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